I just wanted to share a cool, free tool with you today…

The Advanced Marketing Institute helps you to determine the Emotional Marketing Value (EMV) of your email subject lines.

Why do this?

Well, triggering the emotions of your audience is the key to more emails being read, more links being clicked and more sales being made.

You can use it here: 

http://www.aminstitute.com/headline/index.htm 

Just to give you an idea of what it can do, I took one of my previous email subject lines,

brainstormed and improved it each time. 

The Original:

How Pippa Middleton’s Ass Can Make You More Affiliate Sales (Score: 20%) 

Using the analyzer I came up with: 

* How Pippa Middleton’s Ass Leads to Unique Money Making Opportunities (80%)

* How Pippa Middleton’s Ass Leads to Money Making Opportunities (66.67%)

• How Pippa Middleton’s Ass Leads to More Opportunity For You (60%)

One quick word of warning:

Remember, the tool does not take into consideration “trending” topics or keywords, which could spark a higher open-rate than their EMV may suggest.

But, as you can see from the Pippa Middleton example above, you can take the trending topic, i.e. Pippa’s  famous bottom and improve the “business” keywords which communicate on a higher emotional level.

By the way, today’s subject line was going to be “How to Persuade Your Subscribers to Open More

which had a score of 27.27%. 

But, what you clicked open today came in at 81.82% which is a significant increase. 

Now you know how to beef-up your subject lines, what about the rest of your email? 

A free training session at Inbox Rockstar can help you with that! 

Plus, as a special “thank you” just for registering, you can download 5 “fill in the blank” email marketing templates worth $97 instantly to use in your own campaigns! 

Take your email marketing to the next level below: 

Inbox Rockstar 

Talk Soon,

Frank

P.S. A free training session from Inbox Rockstar will help you get:

More subscribers…

Better open rates…

Increased click throughs… 

And more sales! 

Plus, you get instant access to 5 “fill in the blanks” email marketing templates worth $97 just for registering! 

Inbox Rockstar

So, I’ve been talking a lot about Sherlock Holmes in recent posts…

But today I want to switch attention to his creator, Sir Arthur Conan Doyle.

He is as much a fascinating character as his fictional detective:

• Although known as Conan Doyle, his surname was Doyle. Conan was the surname of his
Godfather and given to him as a third Christian name.

• His middle name, between Arthur and Conan, was Ignatius.

• Conan Doyle played as a goalkeeper for Portsmouth AFC…

• But was much better at cricket and played 10 first class matches for the Marylebone Cricket Club (MCC) – the world’s most famous cricket club.

• An occasional bowler, he once took the wicket of the great WG Grace.

• Holmes and Watson first appeared in A Study In Scarlet in 1886 for which he received
payment of £25.

• Conan Doyle once had a huge row with Harry Houdini, convinced the escapologist had
supernatural powers and Houdini unable to persuade him it was just trickery.

However, unlike Conan Doyle, you won’t have the wool pulled over your eyes here…

Or be subjected to any underhand shenanigans when it comes to making money online.

When you sign up to Inbox Rockstar you will be able to create emails to send out
to your list within minutes. Leaving you more time to promote your business.
It’s probably the most transparent product in the industry…

And the results are certainly no work of fiction!

Inbox Rockstar

Frank
P.S. Conan Doyle was knighted in 1902, I can’t say I expect the same for my services to
internet marketing but you will think I should be when you get your hands on Inbox Rockstar.

Sign up here:
Inbox Rockstar

Another email marketing tip from Sherlock Holmes:
A Game of Shadows…

As the movie hurtles towards conclusion, Holmes and Watson pursue Moriarty to Germany whereby they become separated. Holmes leaves Watson a note at their rendez vous point, indicating he wants his sidekick to follow him into the factory where Moriarty is hiding out.

Watson reads the simple note which says:

“Come at once if convenient”.

Thinking there must be more, he flips the note over…

“If inconvenient, come all the same”.

Fortunately the note was written on a sketch of the factory so Watson didn’t have to add psychic ability to his already razor sharp powers of deduction.

But, it’s a great note all the same, right?

And an even better rule to live by as an Internet Marketer.

I make sure I always email when it’s inconvenient…

I make a point of sending out an email even if I don’t have time to
write a “perfect” email…

By putting myself out to get some marketing done…

I am reaping the rewards of increased sales and interaction with subscribers.

All of those times I could have just as easily not mailed out…

Would have resulted in thousands of dollars ending up in some other
marketer’s retirement fund.

There is no such thing as sending out “too many” emails!

If the thought of sending out a marketing email every day is far too inconvenient for you,
a membership at Inbox Rockstar will readdress the convenience balance.

You can get access to 30 fill in the blanks emails each month to send to your subscribers.

So it won’t be inconvenient to send an email ever again.

Register for this webinar which explains all and receive 5 free email templates worth $97

Frank Bow

P.S. I’ve made the order process as convenient as possible with a neatly laid out sales page and a bright yellow “Add to Cart” button.

You also get everything in an easy-to-navigate membership website which is updated with brand new “fill in the blanks” email marketing templates each month.

Your convenience is my pleasure:

Register Now

Robert Downey, Jr. gets a lot of plaudits for his portrayal of Iron Man in the Marvel movie franchise…

But I enjoy watching him in Sherlock Holmes too and saw the second movie in the series, A Game of Shadows, over the weekend.

In between the wisecracks and dressing up in drag, Holmes finds time to investigate a series of murders which lead him to a wider international conspiracy involving arch-enemy Professor Moriarty, who is trying to instigate a world war.

Serious stuff.

As London’s all-seeing detective puts it:

“If we can stop him, we shall prevent the collapse of Western civilization… No pressure”.

During the movie, Holmes dons a number of disguises, some bordering on the ridiculous, to remain undetected by the spies Moriarty has to keep him under surveillance.

One particularly poor attempt at camouflage saw Holmes’ right hand man, Dr. Watson question it, to which the detective responded in his usual nonchalant manner:

“It’s so overt it’s covert”.

How about that – a disguise so obvious it’s unnoticeable…

Invisible in plain sight!

This approach worked well for Holmes in the 19th century and even more so today.

Even a common shoplifter will tell you it’s easier to walk out of a department store unchallenged carrying a 52 inch widescreen television than it is to try and sneak out a small item under their jacket.

But, you don’t need to risk arrest to make money online yourself…

Go right “back to basics” with a really “overt” technique – something so obvious, most people trying to make money have forgotten about or simple can’t see – even though it’s staring them in the face!

Take me, for example.

I simply went back to email marketing after ignoring what was staring me in the face that as the saying goes the “money is in the list”.

So, if you’re sick of failing at Internet Marketing…

It’s time to get overt.

You don’t even need to learn a new technique that could take months, even years to get good at either…

An Inbox Rockstar membership will cut your learning curve down to zero.

You will be able to simply fill in the blanks to create emails that your list will be watching
their inbox in eager anticipation of your next email arriving.

Register below – I can’t make it any more obvious:
and pick up a free email templates worth $97

Frank

P.S. To dominate your niche, signing up for my inbox Rockstar product /training is elementary (my dear Watson):

Register Now

In yesterday’s blog post I talked about how Charlie Sheen can help you become a better
Internet Marketer.
.
So today, I thought I’d keep the Hollywood theme going.

I read recently that James Bond is the most popular movie series of all time with fans…
Beating even the iconic Star Wars series into second place.

Lord of the Rings was third, even though I personally couldn’t make it past the first movie, while the highest-ever grossing franchise Harry Potter, limped into fourth place.

Why are movie franchises so popular?

It all comes back to our old friend consistency…

Giving your audience even more of what they want.

And, in the case of James Bond, giving it to them for 50 solid years (Dr. No was released in 1962, Skyfall is due later this year).

The actors have changed several times, the technology has undoubtedly improved over half a century and even the overall “feel” of the movie has changed gears.

Sean Connery’s Bond was dashing, transforming the unknown Scottish actor into an iconic sex symbol…

Roger Moore’s portrayal was more of a debonair playboy while Bond is now a cold, ruthless killer during Daniel Craig’s tenure…

But, ultimately the brand has stayed the same.

Throughout the decades, Bond has always been a martini-quaffing spy that looks good in a tuxedo.
In yesterday’s post I said the key to your own money making success is consistency too…

And to be consistently consistent, I’ll say it again today!

There is nothing better you can use to consistently make money online than email marketing.

It’s a fast, direct and indeed consistent method to contact your subscribers day after
day after day after day after…

I think you get the point.

But, if your email marketing has the consistency of one of Bond’s watered down martini’s then I have the solution:

With InboxRockstar you fill in the blanks to create content you can use in any niche.

Leaving your accountant shaken and stirred by all the money sitting in your bank account!

Register today and receive free email templates worth $97

Frank

P.S. To dominate your niche, Bond-style, for the next 50 years, go “undercover” and become a top email marketer with zero training required:

Register now and pick up your free email templates.

Did you ever watch The Sopranos?

I have been catching up with the series on sky atlantic here in the UK

Tony Soprano is a great character – he’s intimidating without being obviously intimidating…

And despite being bald, overweight and having obvious “mother issues”, the ladies can’t seem to get enough of that Italian-American lovin’.

I also think Soprano would have made an awesome Internet Marketer.

Here’s why:
==============================
1. He Gets Others to Do His Dirty Work
==============================

Tony is rarely without his henchmen – Silvio, Paulie and Christopher…

And they go and make sure the money is being paid.

If Tony was an Internet Marketer, these guys would be his affiliates.

Working hard in the background while Tony grows fat(ter) off the profits.

====================================
2. He Keeps His Family & Business Life Separate
====================================

Despite “working from home” like most marketers, Tony knows how to keep personal and business matters separate.

He never talks business at home…

Probably because he fears his house is bugged and of course, walls have ears.

But it enables him to keep up the pretence of a happy, “normal” home life whereby he can live alongside affluent, and law abiding, neighbours.

==============================
3. His Therapist Keeps Him Accountable
==============================

Tony meets with his therapist, Dr. Jennifer Melfi, on a weekly basis.
In some way, she’s like his accountability partner…

Talking about what he’s been up to and pushing to find the root cause of his problems to help him move forward.

So he can be an even better, more successful gangster, ahem, Internet Marketer.

==========================
4. He Has His Fingers in Many Pies
==========================

Just like a good Internet Marketer, Tony is smart enough to have a series of income streams flowing at any one time.

If one is taken away, the others will make sure the bills are paid.

=======================
5. He Sticks to What He Knows
=======================

Intimidation, extortion and paying people off…

Why tamper with the classics when they pay so well?

I can’t imagine Tony faffing around with Twitter, autoblogs, or waiting for the “next big thing”…

He’s too busy getting the job done and bringing home the bacon.

He’d be more “old school” and focus on email marketing…

Just like you should.

This free training from Inbox Rockstar will help you become a better marketer…

And, if you register below you can also have instant access to 5 “fill in the blanks” email marketing templates worth $97 to use in your own campaigns!

These templates fit any niche and you can promote any product you want to your subscribers.

Email marketing is the backbone of any online business and with Inbox Rockstar you can simply relax and…

“Fahgetaboutit!”

Sign up for free here:

Inbox Rockstar

Talk Soon,

Frank

P.S. Seriously, to get access to a free training session and download 5 “fill in the blanks” email marketing templates (worth $97) that would even make Tony Soprano think “gangster”, check out:

Inbox Rockstar

Have you been tuning into Game of Thrones?

It’s based on the “A Song of Ice and Fire” novels and is a “medieval fantasy” set in the Seven Kingdoms of Westeros whereby seven families battle it out for control of the Iron Throne.

Or, from what I’ve seen, it’s all about “swords and sex”.

Even though it’s set in a make-believe time several hundred years ago, the fantasy world had more than a few similarities to the world of Internet Marketing.

For example:
===================
Who’s Side Are You On?
===================

In Westeros, you have seven families, or dynasties, struggling for power and control.
It’s the same in Internet Marketing…

You have the Gurus sitting comfortably on the Throne, wielding their power and disseminating wisdom, usually in their costly training courses.

Then below them you have other groups all vying for power with the hope of one day dethroning the gurus…

Like the Clickbank marketers pumping out “push button” and “one click” solutions on a weekly basis, all professing to dump millions of dollars into your bank account for doing very little work in return.

In direct opposition to them are the Ethical Marketers, who release their own products and training but usually without the hype and fanfare of the Clickbank marketers.

However, as with every good power struggle, everything is not always black-and-white…

While the ethical marketers publicly denounce the Clickbank marketers, some have been known to ”switch sides” on occasions and promote such poor products as they also eye a fat commission cheque.

Then, stuck in the middle of all this chaos are the newbies. While their army has numbers they don’t have the knowledge or power to take on the other groups.

During the heat of battle, some may be fortunate and elevate themselves into one of the other groups.

But most will fall dead by the wayside.

Even more confused and a lot poorer for their efforts.

Okay, that’s only four “families” rather than the seven in Game of Thrones, but you get the gist.

==========
Incest Is Rife
==========

The show also has other similarities to Internet marketing such as the Queen embarking on a sexual relationship with her brother.

Yes, the IM industry does often feel incestuous at times.

The same group of marketers always jumping on each other’s product launches, promoting
whatever it is with little regard for their poor subscribers.

Or two marketers having a public spat and then promoting the other’s product with “my good buddy” type email marketing.

It’s a relationship only a pair of siblings “too close” to each other could enjoy.

==================
Reciprocity Equals Debt
==================

And finally, what about Sean Bean’s character of an ageing warrior reluctantly going back to war to fight for the King, played by Mark Addy?

Feeling indebted to somebody else seems par for the course in Internet Marketing and you will often find yourself in situations you don’t feel comfortable with.

Perhaps a marketer did you a favour and now expects you to email out for them in return, even through you know their product is not up to scratch?

Do you go through with it out of duty or do you stand up for what you believe in and tackle the repercussions head on?

You see, Internet Marketing may appear all nice and fluffy on the surface, with everybody claiming to “help” everybody else succeed…

But in reality, it is more akin to a medieval battlefield…

Choose your side carefully.

Talk Soon,

Frank

P.S. I am proud to say I have joined a growing army of email marketing experts at Inbox Rockstar, run by UK marketer David Walker.

David hosts a free online training session which will help you get more subscribers, better open rates, increased click throughs and more sales!

Plus, you can also download 5 “fill in the blanks” email marketing templates worth $97 to use right away in your own campaigns just for registering!

Sign up below and your competitors will soon be waving the white flag:

Inbox Rockstar

Today I thought I would write about something that myself and countless other marketers have problems with namely email marketing. I have now solved my problem but more about that later. First what is email marketing and why is it vital to every marketer? Read on….

When it comes to making money online and maximizing your ability to tap into some of the most profitable niche markets, developing a targeted subscriber base of responsive subscribers and customers is an important component in your marketing arsenal.

List building is all about connecting with your target audience by offering them high quality information and consistently working towards building a strong relationship with each and every subscriber.

Email marketers collect leads using squeeze pages that are focused on specific topics, and include an «opt-in form» that includes text fields such as a visitors full name and email address, and acts as the doorway into your autoresponder system.

These opt-in boxes are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template with just a few clicks of your mouse.

Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.

Once a subscriber is a confirmed member of your list, you can begin sending follow up emails that offer high quality information, such as articles, reports, links to blog posts, video guides and other information and resources that your subscribers would find useful.

List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to your mailing list, you are able to develop a relationship with them by communicating with them directly through your follow-up email broadcasts.

In truth, there is no faster or easier way to maximize your online income than with a relevant, targeted and responsive mailing list. You can get 10x the work done in half the time when you are able to instantly touch base with a built-in customer base, who are interested in specific topics or niche markets.

For example, with a mailing list you can simply create broadcasts that go out to your entire subscriber base that feature a blend of high quality information and content with promotional based offers and promotions.

You can then include affiliate promotions for products and services that are relevant to your list, but more importantly, you are able to generate feedback, tap into your market in such a way that you know exactly what they are interested in receiving and what they are most likely to respond to.

Imagine the potential when you have an active subscriber base, right at your fingertips. You can email them any time you like, with fresh offers, high quality content and valuable resources that work towards helping you establish yourself within these niche markets, while building a solid relationship with your subscriber base.

 

With a lot of marketers this is where the problems start. They don’t know what to write in these follow up emails. Some are scared to email their subscribers with links to products in case people unsubscribe. But if these subscribers are only after freebies they are never going to buy from you anyway so let them go. Look, the reason we are online marketers is to make money online.

So you will have to learn how to communicate with your subscribers. I have some free training for you today on that very subject. There also a great free gift just for registering for the training. Find out more here.

P.S. I have never promoted this product before but I have found it so helpful for me personally that I thought I would pass on the information.

P.P.S. Go watch the training now and get your free gift while you are there.

 

Email Writing Tips

I was watching a training video the other week that was on the subject of email writing. If you are anything like me writing headlines that people want to open is a big problem. Here are some mail writing tips that were discussed.

Use headlines that give people  facts like:  85% of successful email marketers use this tool. People will click to see what that tool is won’t they? I would.

You could try asking them a question in the headline or something we see a lot of is the fake reply, for example Re: That was so cool.

A free report is always good say you have an ebook on listbuilding try the title Download Now Free Listbuilding Report.

Remember these are only email writing ideas. It is just to get you thinking. It is up to you whether you use the ideas or not. I didn’t when I first watched the training but now that I have found the notes again I am going to try them out starting today.

How about using bad news subject lines

Here’s Some Very Bad News

Sorry To Bring You Bad News

This Sucks

This Guy Has Lost His Mind

Don’t Take It Personal But

Tempting Subject Lines

You Won’t Believe This

Confirm Your Shipping Address

 

Building Curiousity

Here Are Three Shocking Reasons To Avoid This

I’m Curious To Know What You Think About This

Here’s Something You Weren’t Expecting

Relationship Building Emails

Personal Message For

A Personal Note To Show My Appreciation

I Wanted To Thank You Personally

Empathy + Feedback

What’s Your Biggest Downfall When It Comes To – - – - ?

What Frustrates You Most About – - – -?

This Was So Embarrassing

Make Sure You Avoid This Mistake

Want To Know The Biggest Mistake I Made In This Business?

So that is a few email writing ideas for subject lines. Now for the body of the email. Here is what must be in your email.

USP Unique Selling Point

Sparking curiosity

Talk about problems that can be solved by this product

Create a rock solid guarantee if you are selling an info product offer a no questions asked full money refund.

This is pretty much the standard when selling ebooks because you have virtually no expenses

Call to action

you could create scarcity

Only 20 copies will be sold

offer is coming down at midnight

You will only see this offer once

You want to be creating trust and responsiveness with your list. So in your email you need to:

Craft subject line

Define your USP

Spark interest

Give the guarantee

Create your call to action

The Secret Sauce

 

6 email tips and tricks

1. Adding the p.s. You could repeat your USP in your P.S.

1. Short + to the point

1. Send at specific times. The best time is 4.30 cst on Tuesday or Thursday because these days have proven to have higher open rates.

1. Call to action link. Put link in intro, body + close

1. Resend to unopened

1. Follow up emails. The way to sell more is to continue to follow up with your subscribers after they have been added to your list. The more they hear from you the better. Once a day or every other day when promoting a product. It is also smart idea to continue to send an email on the affiliate product because you may reach a subscriber on the second broadcast that you didn’t catch it on the first. This increases your sales.

I hope you have picked up a few handy hints in this email writing article. Leave your comments below if you thought it was helpful. Also leave a comment if you have something else I should have included. I can always add it to the post. Look forward to your feedback.

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