Email Writing Tips
I was watching a training video the other week that was on the subject of email writing. If you are anything like me writing headlines that people want to open is a big problem. Here are some mail writing tips that were discussed.
Use headlines that give people facts like: 85% of successful email marketers use this tool. People will click to see what that tool is won’t they? I would.
You could try asking them a question in the headline or something we see a lot of is the fake reply, for example Re: That was so cool.
A free report is always good say you have an ebook on listbuilding try the title Download Now Free Listbuilding Report.
Remember these are only email writing ideas. It is just to get you thinking. It is up to you whether you use the ideas or not. I didn’t when I first watched the training but now that I have found the notes again I am going to try them out starting today.
How about using bad news subject lines
Here’s Some Very Bad News
Sorry To Bring You Bad News
This Guy Has Lost His Mind
Don’t Take It Personal But
Tempting Subject Lines
You Won’t Believe This
Confirm Your Shipping Address
Here Are Three Shocking Reasons To Avoid This
I’m Curious To Know What You Think About This
Here’s Something You Weren’t Expecting
Relationship Building Emails
Personal Message For
A Personal Note To Show My Appreciation
I Wanted To Thank You Personally
Empathy + Feedback
What’s Your Biggest Downfall When It Comes To – - – - ?
What Frustrates You Most About – - – -?
This Was So Embarrassing
Make Sure You Avoid This Mistake
Want To Know The Biggest Mistake I Made In This Business?
So that is a few email writing ideas for subject lines. Now for the body of the email. Here is what must be in your email.
USP Unique Selling Point
Talk about problems that can be solved by this product
Create a rock solid guarantee if you are selling an info product offer a no questions asked full money refund.
This is pretty much the standard when selling ebooks because you have virtually no expenses
Call to action
you could create scarcity
Only 20 copies will be sold
offer is coming down at midnight
You will only see this offer once
You want to be creating trust and responsiveness with your list. So in your email you need to:
Craft subject line
Define your USP
Give the guarantee
Create your call to action
The Secret Sauce
6 email tips and tricks
- Adding the p.s. You could repeat your USP in your P.S.
- Short + to the point
- Send at specific times. The best time is 4.30 cst on Tuesday or Thursday because these days have proven to have higher open rates.
- Call to action link. Put link in intro, body + close
- Resend to unopened
- Follow up emails. The way to sell more is to continue to follow up with your subscribers after they have been added to your list. The more they hear from you the better. Once a day or every other day when promoting a product. It is also smart idea to continue to send an email on the affiliate product because you may reach a subscriber on the second broadcast that you didn’t catch it on the first. This increases your sales.
I hope you have picked up a few handy hints in this email writing article. Leave your comments below if you thought it was helpful. Also leave a comment if you have something else I should have included. I can always add it to the post. Look forward to your feedback.
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